2021 Festo ADC Concluded Successfully

The 2021 Festo Authorized Distributors Conference, with the theme of "Join hands and gather strength for win-win results", was successfully held on December 14.

As a response to the call of pandemic prevention, the Conference was held in the form of multi-location live streaming to ensure the smooth communication among online and offline participants. A number of senior managements from Festo Business Region Greater China attended the conference and exchanged views with nearly 140 distributor representatives on the way to future development.

Hong CHEN, Vice President of Automation Sales, Festo Business Region Greater China, said that, "So far this year, Festo has been working together with partners to gather strength, increasing the overall distributor business by about 50% year-on-year. Numerous distributors have even achieved explosive business growth through continuous and in-depth synergy with Festo's direct sales team. Facing the market opportunities in the coming year, Festo will further strengthen the cooperation with authorized distributors to expand the business scale, and also expect more quality distributors to join Festo for better development."

At the Conference, many distributors were recognized for their outstanding performance in 2021. For example, Suzhou NP Auto Equipment Co., Ltd. was awarded the Best Performance Growth Award, Thermo Fisher Intelligent Technology (Suzhou) Co., Ltd. the Best Sales Award of Core Value Products, and Hydoring Fluid System Technology (Suzhou) Co., Ltd. the Best Performance Growth Award of Electric Drives, as well as six other outstanding suppliers won the awards of Outstanding Omni-channel Partnership Award and Outstanding New Distributor, among others.

As a world leader in automation technology, Festo has been operating in the Chinese market since 1985, and continuously expanding its investment in China, with comprehensive development in production, R&D and sales. To further meet the growing demand of the Chinese automation market, Festo expects to strengthen the cooperation with top distributors in the industry for a bilateral success.

Why Festo

Festo is committed to innovation and high quality, enjoying best-in-class brand reputation in the automation market and gaining favor from customers worldwide. The Company adheres to global quality standards from R&D, production to sales in China, while being based locally and serving local customers. Ÿ

  • Festo Jinan Global Production Center - An intelligent manufacturing engine anchored in China Ÿ
  • Festo Asia Pacific Technology Center - Innovation, for Value Creation Ÿ
  • A nationwide sales network to provide vigorous customer services Ÿ
  • A complete product portfolio to meet the needs for different applications

How Festo supports authorized distributors in their business development Ÿ

  • Regular trainings on products and industry applications Ÿ
  • Close partnership with direct sales engineer teams, involving activities such as customer visits, project opportunity identification and follow-up, price and delivery support, product knowledge and technical support Ÿ
  • Various efficient tools support to pick the right product quickly Ÿ
  • Online and offline multi-channel promotion and representation, and a wide variety of promotional materials to fully support marketing activities Ÿ ...

The new year is coming. Scan the QR code to become a Festo distributor.